How To Use Social Media During Your Job Search

Posted on Wednesday, June 26, 2024 by Georgia PerkinsNo comments

How to Use Social Media During Your Job Search: A Guide for Accountancy Professionals 

In today's digital age, social media is an essential tool for job seekers, especially for professionals in fields like accountancy. Whether you're looking to change roles or simply want to enhance your online presence, leveraging social media effectively can make a significant difference. Here’s how you can market yourself online and navigate the job search process using various social media platforms. 

1. Optimise Your LinkedIn Profile 

LinkedIn is the go-to platform for professionals. Here’s how you can make the most of it: 

- Complete Your Profile: Ensure your profile is 100% complete. Include a professional photo, a compelling headline, and a detailed summary that highlights your skills, experience, and career aspirations. 

- Highlight Key Achievements: Use the experience section to detail your roles and responsibilities, focusing on achievements and results. Quantify your successes where possible. 

- Get Endorsements and Recommendations: Reach out to colleagues, supervisors, and clients for endorsements and recommendations. These add credibility and demonstrate your expertise. 

- Engage with Content: Share industry news, write articles, and engage with posts relevant to accountancy. This will increase your visibility and showcase your knowledge. 

2. Leverage Twitter (X) for Industry Insights  

Twitter (we’re not quite ready to call it X!) is a great platform to stay updated with industry trends and network with fellow professionals. The preferred content style for Twitter is shortform. Posts shared shouldn’t be as long or wordy as ones you might share on LinkedIn and are often more casual in tone of voice (but keep it professional!). If you are looking for some inspiration, look at @Accountex for the style of content you should aim for, their posts are often a couple of sentences long followed by an interesting image.  

- Follow Industry Leaders: Identify and follow key figures in accountancy, such as renowned chartered accountants, thought leaders, and industry organisations. 

- Share Valuable Content: Tweet about the latest industry developments, share insights from articles or books you’re reading, and offer your perspective on current events in the field. 

- Engage in Conversations: Participate in Twitter chats, comment on posts, and retweet interesting content. Engaging with others can help you build a network and increase your visibility. 

3. Showcase Your Expertise on Professional Forums 

Platforms like Reddit and specialised forums (e.g., AccountingUK) can be valuable for demonstrating your expertise. 

- Join Relevant Subreddits and Forums: Participate in communities related to accountancy and finance. 

- Answer Questions: Provide thoughtful answers to questions. This not only helps others but also showcases your knowledge. 

- Share Resources: Post links to useful articles, tools, and resources that can help other professionals. 

 4. Create a Professional Blog or Website 

Having a personal blog or website can serve as a portfolio and a testament to your expertise. This will take your online presence to the next level; it is not a common practice with many accountants but is a great way to stand out from the crowd! 

- Content Creation: Write blog posts on topics relevant to accountancy. Share case studies, industry analysis, or practical tips. Keep this manageable and set yourself monthly or fortnightly posting targets. 

- SEO Optimisation: Optimise your site for search engines to attract potential employers and clients searching for expertise in your area. 

- Showcase Your Work: Include a portfolio section where you detail significant projects or papers you’ve worked on. Be mindful not to include any confidential client information of course! 

5. Network Actively on Facebook and Instagram 

While these platforms are more personal, they can still be leveraged professionally. 

-Join Professional Groups: Facebook has numerous groups for accounting professionals where you can network, share ideas, and find job opportunities. We have our own private group for professionals for you to use freely. View our latest roles, ask questions and hear expert advice from our consultants. 

- Share Professional Milestones: On Instagram, share posts about professional achievements, certifications, or industry events you attend. 

- Follow Industry Hashtags: Use and follow relevant hashtags like #Accounting, #PracticeAccountants, or #Finance to stay updated and engaged with the community. 

6. Engage with Online Courses and Webinars 

Attending and participating in online courses and webinars can not only enhance your skills but also expand your professional network. 

- Certifications and Courses: Share your new certifications or course completions on LinkedIn and other platforms to highlight your commitment to continuous learning. 

- Webinar Participation: Engage in Q&A sessions and discussions during webinars. Follow up with presenters and participants to build connections. 



Using social media strategically can significantly enhance your job search and professional branding efforts as an accountancy professional. By optimising your profiles, sharing valuable content, engaging with industry peers, and showcasing your expertise, you can position yourself as a knowledgeable and desirable candidate in the competitive job market. Start leveraging these tips today to boost your online presence and advance your career. 

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