Why More Firms Are Hiring on Attitude Over Experience

Posted on Tuesday, September 30, 2025 by Sally Morrison2 comments

Experience matters - but is it everything?

Traditionally, experience has been the gold standard in recruitment, particularly within accountancy. Years on the job, technical know-how, and a solid list of client portfolios have long been seen as the key indicators of success.

But lately? We’re seeing a shift.

Increasingly, accountancy firms are choosing to hire based on attitude, values, and growth potential - and we’re all for it.

So what’s behind this change? And what does it mean for job seekers and hiring managers alike?

Let’s dive in.

The evolving landscape of accountancy recruitment

In today’s ever-changing business world, the pace is fast, expectations are high, and client relationships are more important than ever.

Firms are no longer just looking for people who can do the job - they want professionals who can:

  • Adapt quickly

  • Work well in a team

  • Communicate effectively

  • Embrace new technologies

  • Support firm culture and values

And that’s where attitude comes in.

Why hiring for attitude works

The truth is, technical skills can be taught - but the right mindset? That’s often innate.

Here’s why more firms are putting attitude at the top of their wish list:

1. Cultural Fit Equals Long-Term Success

A candidate who aligns with the firm’s values is more likely to thrive, integrate with the team, and stay longer. It reduces turnover and builds loyalty.

2. Soft Skills Are Critical in Practice

Clients don’t just want technical accuracy - they want clarity, trust, and confidence. Those with the right interpersonal skills and emotional intelligence can build lasting client relationships.

3. Adaptability Is the New Superpower

With changing tax laws, digitalisation, and evolving client expectations, firms need people who are willing to grow, learn, and embrace change.

4. Potential Outweighs Past Experience

We often meet candidates with modest CVs but massive potential  quick learners, highly motivated, and eager to make their mark.

But what about experience?

Let’s be clear - experience is still important. No one’s suggesting we toss out technical ability altogether.

But what we’re seeing is a growing number of hiring managers choosing to invest in people who are a great cultural fit and show strong promise, rather than holding out for the “finished article” with 10+ years under their belt.

It’s a longer-term view. And frankly, it’s a smart one.

Real Talk from the Hiring Front Line

We recently asked our network:
“Would you hire someone with the right attitude but less experience?”

The answers were overwhelmingly positive:

"Absolutely. We can teach tax – we can’t teach motivation and mindset."
"Some of our best team members started out without experience. They just had the right work ethic and values."

Time and time again, we see firms succeed when they hire on potential - and then support that potential with great training and mentorship.

What this means for candidates

If you’re early in your career, or looking to pivot within practice, don’t let a lack of experience hold you back.

- Show up with the right attitude
- Highlight your willingness to learn
- Demonstrate how your values align with the firm
- Be curious, coachable, and confident in your future growth

Recruiters (like us!) and hiring managers notice passion and positivity - and they remember it.

What this means for hiring firms

If you’re struggling to find the “perfect” candidate on paper, it might be time to reframe the brief.

Ask yourself:

  • What matters most in the day-to-day of this role?

  • Can we train the technical parts?

  • Is this person likely to bring energy, loyalty, and new thinking?

  • Will they help strengthen our culture?

The best hires often surprise you - and they usually come with the right mindset, not just the right CV.

Final thoughts

Hiring for attitude doesn’t mean lowering the bar - it means shifting what the bar looks like. It’s about identifying people with the drive, curiosity, and values to grow into a role, not just fill it.

At ProTalent, we’re proud to support firms who see the bigger picture - and candidates who are ready to shine, even if they’re not “perfect on paper”.

So whether you’re hiring, applying, or just keeping an eye on the market, remember:

- Skills can be taught.
- Experience can be gained.
- But attitude? That’s what sets people apart.

Need help hiring the right talent (or finding the right role)?
Get in touch - we’d love to chat. 😊

lydia@protalent.co
01273 491852
🔗 Join our candidate Facebook group
🔗 Connect with Lydia on LinkedIn

 

 

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