After a refreshing two-week break in Turkey with my twin girls - complete with paragliding, day trips, and plenty of sunshine (and baklava!) - I’m back, recharged and ready to finish the year strong.
And let’s face it - now that the clocks have gone back, the nights are drawing in, and we're officially into Bonfire Night and Remembrance week, it’s time to embrace the last stretch of 2025 and start thinking seriously about 2026.
So this week, I want to talk about something that’s not often given the attention it deserves in the accountancy world:
Personal branding
Why Does Personal Branding Matter in Accountancy?
For a long time, accountancy was a “behind the scenes” profession - technical expertise, strong ethics, and consistent delivery spoke for themselves.
But today, whether you're in practice or industry, how you show up matters more than ever.
Your personal brand is how people experience you - both online and offline. It's what they associate with your name. It’s how you build trust, attract opportunities, and set yourself apart.
And yes - it applies to accountants just as much as entrepreneurs or marketers.
How Can Finance Professionals Build a Strong Personal Brand?
Here are some tried-and-true tips from the recruitment side of the table:
1. Be Visible (in the Right Places)
Keep your LinkedIn profile up to date, even if you’re not actively job hunting. Share interesting articles, comment on industry news, and don’t be afraid to post your own insights. Visibility builds familiarity - and that leads to opportunities.
2. Know What Makes You Different
What’s your niche? Are you brilliant with tech? Passionate about helping SMEs grow? An audit superstar with people skills to match? Own it. People connect with clarity.
3. Consistency is Key
Your CV, LinkedIn, and interview style should all tell the same story. If your CV says you love business partnering, but your online profile is silent, there's a mismatch. Create alignment - it builds trust.
4. Show (Don’t Just Tell)
Back up your strengths with real examples. “Trusted advisor” is just a buzzword unless you can talk about how you built strong client relationships or solved a tricky issue with strategic insight.
5. Stay Professional, but Human
People work with people. You don’t have to post selfies or life updates, but don’t be afraid to show your personality, your values, or your professional passions. It’s what makes you memorable.
Why Should Accountants Focus on Personal Branding?
Because skills alone don’t open doors - visibility and credibility do.
A strong personal brand can:
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Help you stand out in a crowded job market
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Open up networking and mentoring opportunities
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Attract clients or internal champions
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Position you for promotion or leadership
Think of it as career insurance - you never know when the right person might be checking your profile.
Bonfire Night & Remembrance Reflections
As we mark Bonfire Night today - and look ahead to Remembrance Sunday - it’s a poignant time to pause and reflect.
While one celebrates with fireworks and warmth, the other asks us to remember and honour. Both are tied to values that matter deeply - resilience, community, courage, and legacy.
Whether in life or in your career, these moments are a chance to reset, refocus, and realign.
Role of the Week: Corporate Finance Manager – London
If you're looking for a new challenge that aligns with both your skills and your ambitions, this opportunity might just be it.
Corporate Finance Manager – London
A forward-thinking, boutique firm with a reputation for high-impact work is looking for a talented Corporate Finance Manager to join their growing team.
What makes this role stand out?
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High-profile transactions and advisory projects
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Exposure to clients and Partners from day one
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Genuine pathway to Associate Director
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Flexible, supportive culture with room to grow
Interested? Let’s have a confidential chat. No pressure - just info.
Question of the Week
“Why should accountants focus on personal branding?”
Have you seen the benefits firsthand? Or maybe you’re just starting to think about how to build yours?
I’d love to hear your thoughts.
Drop a comment, share your experience, or tag someone who nails their personal brand in the finance space!
Final Thoughts
Personal branding isn't just for influencers - it’s for anyone who wants to own their career story and open doors to new opportunities.
So whether you're reflecting under the sparkle of Bonfire Night, or taking a quiet moment on Remembrance Sunday - use this time to think about how you're showing up, and what you want people to remember you for.
And if you're ready to start shaping your next chapter - I'm right here when you are.
– Lydia | ProTalent
Helping accountants shine in all the right places.